EarthCam Expands Mobile Content Reach with Air2Web In First Integrated Consumer Marketing Campaign
World's Leading Network of Webcams to Leverage Air2Web’s Carrier ConnectivityAnd Expertise in Exclusive Content Delivery to Expand Mobile Subscriber Base
FOR IMMEDIATE RELEASE
New York, March 27, 2007 -- Orlando, Fl March 27, 2007 -- Air2Web, the leading provider of mobile marketing and messaging applications, today announced that EarthCam, Inc., the world’s leading network of live webcams, has selected Air2Web’s Content Gateway solution to support the company’s upcoming North American consumer marketing campaign which will promote mobile device access to select EarthCam-operated webcams and exclusive unique applications. Air2Web’s Content Gateway provides direct connections to all major U.S. carriers, and over 470 worldwide carriers.
Under the one-year agreement, Air2Web will develop a customized mobile content channel for EarthCam that will serve as the mobile device delivery mechanism for the company’s online promotion and major-market broadcast spots, scheduled to launch on May 15, 2007. Each EarthCam advertisement will include integrated short message service (SMS) and voice components to expand its reach and effectiveness. As part of this engagement, Air2Web will also give EarthCam access to tier one, tier two, and the majority of tier three carriers to facilitate delivery of EarthCam’s mobile content through those respective platforms.
All EarthCam promos will instruct users to text a short code to a specified number, after which Air2Web will send the individual a link that allows purchase and download of select EarthCam content to mobile devices. Once a user becomes an EarthCam subscriber, he or she will then have access to a wide range of EarthCam content, including international live webcams, local traffic information, and weather updates. In addition, subscribers will be offered a wide range of exclusive Hawaiian Tropic model content, including screen savers, streaming video pageants, streaming video ringers, live pageant voting options, and major event webcasts.
"We are pleased to support EarthCam’s mobile marketing effort as it moves forward with aggressively targeting and expanding its subscriber base across several critical demographics," said Len Emmick, senior vice president of sales, Americas, at Air2Web, Inc. "Air2Web is confident its Content Gateway platform will enable new and existing EarthCam subscribers to access the company’s diverse mobile content in fresh, engaging ways."
"EarthCam selected Air2Web to support this important campaign because of extensive carrier connectivity and expertise in the mobile marketing and messaging arena," said Brian Cury, president and chief executive officer of EarthCam, Inc. "EarthCam anticipates that the interactive components of these spots will be particularly effective in bringing consumers easy access to EarthCam’s variety of content and applications."
Air2Web’s Content Gateway enables customers to deliver and receive bulk SMS, premium SMS, WAP push, and content through a single cross-carrier interface. Additionally, it effectively manages companies’ distribution and billing activities. Additional information about Air2Web’s Content Gateway can be found http://www.air2web.com/contentgateway.php.
About EarthCam EarthCam Mobile offers unique mobile applications, and is the leading network of live webcams with the most comprehensive search engine of webcams from around the world. EarthCam provides complete infrastructure services to manage, host and maintain live streaming video camera systems for consumers and corporate clients. Clients include Sprint, Verizon, MSN, Yahoo!, Coca-Cola, Panasonic, Walt Disney, Ford, Toyota, NASA, Hilton Hotels, Exxon Mobil, and Pfizer. As the foremost provider of live images on the Internet, EarthCam webcasts events such as international concerts, Miss Hawaiian Tropic Pageants, Mardi Gras, and New Year’s Eve in Times Square. More information on EarthCam can be found at http://www.earthcam.com.
About Air2Web Air2Web is the leading provider of mobile messaging and marketing applications for enterprises and carriers. Headquartered in the United States with locations in India (serving the Asia Pacific market), France and England (serving the European markets), Air2Web solutions are the core of the wireless value chain — connecting marketers to mobile subscribers on a global scale. Since 1999, Air2Web has played a vital role in the successful mobile marketing initiatives of leading brands such as The Weather Channel, Traffic.com, CBS Sportsline, Cingular and UPS. More information on Air2Web can be found at http://www.air2web.com.