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Press Release

EarthCam Mobile Expands Exclusive Hawaiian Tropic Bikini Content


Unveils Live Nightly Bikini Contest, Streaming Video Ringers, Revolvers

FOR IMMEDIATE RELEASE

New York, March 27, 2007 -- Orlando, Fl -- EarthCam Mobile, a leader in unique mobile content offerings, today announced a major expansion in providing exclusive Hawaiian Tropic model content, led by nightly bikini contests live from the popular Hawaiian Tropic Zone Restaurant, Bar & Lounge in Times Square, New York.

Hawaiian Tropic winning models, among those featured in EarthCam's exclusive offerings, will greet visitors at the EarthCam exhibit (Exhibit 424) during CTIA Wireless 2007 show hours March 27-29.

Featuring thousands of beautiful models, EarthCam's content presentations include bikini photo shoots, international and national Miss Hawaiian Tropic Pageants, "You Be The Judge" voting for favorites, model biographies and screen savers themed for seasons, holidays and events. All are available using Java/J2ME and WAP applications.

In addition, new streaming video ringers, with seductive bikini models inviting mobile users to answer the phone, will bring exciting new options to EarthCam's popular, successful Hawaiian Tropic model menu.

The "Swimsuit Model TV" component offers Miss Hawaiian Tropic Pageant swimsuit competitions, celebrity interviews and international bikini models in streaming videos at exotic locations in 3GPP and Windows Media formats.

Hawaiian Tropic models at the EarthCam exhibit will pose with guests for their personal photos, and draw a My Live Webcam winner on the final day of the show. The winner will receive a network camera coupled with EarthCam's My Live Webcam software to design and create a customized personal page for viewing on a mobile device. The webcam page will be hosted free on EarthCam's Webby Award-winning site with more than 350 million page views monthly.

EarthCam Mobile offers unique mobile applications and is the leading network of live webcams with the most comprehensive search engine of webcams from around the world. EarthCam provides complete infrastructure services to manage, host and maintain live streaming video camera systems for consumers and corporate clients. Clients include Sprint, Verizon, MSN, Yahoo!, Coca-Cola, Panasonic, Walt Disney, Ford, Toyota, NASA, Hilton Hotels, Exxon Mobil and Pfizer. As the foremost provider of live images on the Internet, EarthCam webcasts events such as international concerts, Miss Hawaiian Tropic Pageants, Mardi Gras, New Year's Eve in Times Square and the Super Bowl for the NFL.

Visit EarthCam at http://mobile.earthcam.com/.

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