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Press Release

EarthCam Launches Hawaiian Tropic Model Pageants on Mobile Handsets


Exclusive Bikini Model Application Premiers on Sprint PCS Vision

FOR IMMEDIATE RELEASE

New York, March 16, 2005 -- earthcam.com/">EarthCam, the world's favorite webcam network and leading provider of live webcam content, is pleased to announce the launch of Hawaiian Tropic model pageants on mobile handsets. EarthCam Mobile, currently available on Sprint PCS Vision, was launched in 2004 to deliver webcam applications that allow consumers to watch live webcams and broadcast their own personal webcam to their mobile phones. Now expanding its product line, EarthCam Mobile's new Hawaiian Tropic Photo Shoot application allows customers to watch exclusive photo shoots of the hottest bikini models in the world and vote for their favorites.

"EarthCam has partnered with Hawaiian Tropic to webcast their famous pageants for many years and we recognize a growing market for this video content on mobile devices," said Brian Cury, founder and CEO of EarthCam. "EarthCam Mobile's mission is to offer unique mobile applications and certainly allowing consumers to view, judge and vote for their favorite bikini model is one we believe will be popular with young adult mobile lifestyles."

EarthCam Mobile's new Hawaiian Tropic Photo Shoot application allows users to see bikini models in action as they pose for the camera. Viewers can enjoy the monthly photo shoots, as well as read the bios to learn more about each model. Additionally, members of EarthCam Mobile can login to judge the current month's photo shoots and vote for their favorite models. They can also view past months' winners. EarthCam Mobile has produced a selection of Hawaiian Tropic Screen Savers, as well, for consumers to download. Both the application and the screen savers are available now on select Sprint PCS Vision phones.

EarthCam.com is the leading network of live webcams and offers the most comprehensive search engine of webcams from around the world. EarthCam provides complete infrastructure services to manage, host and maintain live streaming video camera systems for its consumers and corporate clients. Clients include MSN, Yahoo!, Sony Ericsson, Orange, PacketVideo, Alcatel, Intel, ESPN, Panasonic, Ford, NASA, Kodak, This Old House and Discovery.com. As the foremost provider of live images on the Internet, EarthCam webcasts events such as the Daytona 500, Mardi Gras, international concerts, New Year's Eve in Times Square and the Super Bowl for the NFL. Visit EarthCam Mobile at http://mobile.earthcam.com.

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